This lecture explores how universities can evolve from legacy institutions into engines of innovation and entrepreneurship that support the changing needs and interests of students and society. Drawing on decades of experience, Lyons will share lessons learned and challenge us to consider how higher education can, and should, adapt its programs, curriculum, and culture to fuel student economic mobility, increase societal benefits, and generate revenue for institutions. Join us as we envision a more generative future for higher education and what it will take to get there.